Previously, I held senior marketing and research management positions at, I'm Managing Partner at gPress, a marketing, publishing, research and education consultancy. In 1968, a young Intel engineer named Ted Hoff found a way to put the circuits necessary for computer processing onto a tiny piece of silicon. Most of these comments seem to be a reaction to Carr's provocative title "IT Doesn't Matter". No. Despite these limitations, however, Zara's parent company, Inditex, has built an extraordinarily well-performing value chain that is by far the most responsive in the industry.”, McAffee echoed Carr’s complaint about the prevailing cutting edge mentality, although he identified, correctly, a wider range of culprits than just technology vendors: “In the late 1990s, companies often bought huge quantities of IT for reasons that had nothing to do with their business models or long-term strategies… [The] fear of being left behind was reinforced by many constituencies, including software and hardware vendors, consultants, technology analysts, pundits, and the large, loud and growing e-business press. At The Effective new zealand map pdf download IT Summit.IT Doesnt Matter. Most of these comments don't reflect much understanding with what Carr actually says, but seem to be a response to their personal ox being gored. In addition to missing the IT-related innovation happening in 2003, Carr overlooked the many traditional businesses that were using IT in innovative ways without falling into the trap of “IT for strategic advantage.” Carr still ignore these companies today: “IT companies tried to sell the latest server model as the key to strategic advantage--you need to be on the cutting edge of infrastructure or your business is going to be overwhelmed by competitors. Another prediction, just as safe, is that people will nevertheless continue to forecast the end of innovation.”. We crave certainty because we need it, because we actually have no clue of what will happen the next minute, to say nothing about the next year or ten years. Andi Mann, a former industry analyst and longtime enterprise technologist, saw that dichotomy among the IT executives he worked with. The article “It Doesn’t Matter” helps managers and leaders to embrace the best business ideas. How Is Blackness Represented In Digital Domains? But Carr's central argument is not that IT, literally, doesn't matter. The article ignited an industry firestorm. Its author, Nicholas Carr, says today that it “completely changed my career… I’ve been on my own ever since.” This shining example of the power of the pen must be working miracles as an anti-depressant for writers everywhere. "On the other hand, if you look at corporate spending, cloud is still a fairly small percentage of overall spending, even though it's growing quickly. IT Doesn’t Matter response. New Book! Ten years ago, Nick Carr said IT doesn't matter -- sort of. Excellent! Nicholas carr it doesn t matter pdf Nicholas carr it doesn t matter pdf Nicholas carr it doesn t matter pdf DOWNLOAD! He examines the evolution of IT and argues that it follows a pattern very similar to that of earlier technologies like railroads and electricity. Network World |. "Companies are in the stages of restructuring their IT departments and trying to form them around cloud categories, such as platform as a service. "Some of them really took offense at the article, but others said, 'Yeah, I can see a lot of sense here. Electricity—which was Carr’s key historical analogy in his subsequent book, The Big Switch, hasn’t changed much since we found a way to harness and deliver it. "He got it right: IT needed to be fundamentally different. I write about technology, entrepreneurs and innovation. He was right. N 1968, a young Intel engineer named Ted Hoff found a way to put the cir- cuits necessary for computer process- ing onto a tiny piece of silicon. All the response doesn't imply a useful argument. That was the start of a number of my clients' journeys to the cloud," Mann says. "The service providers are the ones that are going to buy all this stuff, they're going to integrate it and operate it." Moreover, even as the basic technologies improve, the commercial applications of these technologies have arguably thus far only scratched the surface.”. Doesn't Matter by Nicholas G. Carr As information technology's power and ubiquity have grown, its strategic importance has diminished. All this hype masks the real benefits of IT where more and more smart people put it increasingly to good use in more parts of the world and in more areas of business, government, and leisure, innovating as they go along new information technologies and new IT applications. Summary IT doesn’t matter by Nicholas Carr In his article in the Harvard Business Review of 2003 Carr argues that IT has lost its strategic value. But Carr's central argument is not that IT, literally, doesn't matter. All the vendors were really up in arms," Carr says. Ever since tech pundit Nicholas Carr published a provocative Harvard Business Review article titled IT Doesn't Matter, business leaders have been debating Carr… Most of these comments don't reflect much understanding with what Carr actually says, but seem to be a response to their personal ox being gored. The Most Annoying, Pretentious And Useless Business Jargon. Because it won't matter to the consumer, it will matter to the suppliers and the service providers," Tapper says. "If you look at IT, the bulk of investment these days, certainly on the vendor side, is on cloud systems and applications," Carr says. Why Should Leaders Stop Obsessing About Platforms And Ecosystems? Only when there's a problem. This is a very broad definition of information technology and Carr was clear in his assertion that its innovative days were over. `Oh, you're sure to do that,' said the Cat, `if you only walk long enough.' Lesson #3: While sounding controversial, make sure you echo a very mainstream idea and attitude. Carr spoke with Network World this month about his inspiration for the article, the backlash, and the article's unexpected longevity. Best practices are now quickly built into software or otherwise replicated. ", Suggesting that IT doesn't matter, that it's commoditized, and that cloud providers can do the job of IT fundamentally underestimated the value that IT brings to businesses, Mann says. IT doesn’t matter or does IT, really? IT has become a common infrastructure. Ann Bednarz covers IT careers, outsourcing and Internet culture for Network World. Nick Carr's article "IT Doesn't Matter" was published in in Harvard Business Review in May 2003 and ignited an industry firestorm for its perceived dismissal of the strategic value of IT. So we're still kind of between two eras. But the reaction went way beyond what I expected," Carr says. In his HBR article, "IT Doesn't Matter," Nicholas Carr has stirred up quite a bit of controversy around IT's role as strategic business differentiator. That should be encouraging to writers trying hard, in the face of so many examples to the contrary, to avoid thinking outside the box or shifting a paradigm or disrupting something or inventing new terms and made-up words (see The Most Annoying, Pretentious And Useless Business Jargon). But it’s not technology that matters. More and more, companies will fulfill their IT requirements simply by purchasing fee-based 'Web services' from third parties -- similar to the way they currently buy electric power or telecommunications services. And IT managers and their bosses (especially their bosses) are still afraid to be left behind so they buy technology for technology’s sake as an insurance against losing their jobs. Bernanke again: “Some would say that we are still in the early days of the IT revolution; after all, computing speeds and memory have increased many times over in the 30-plus years since the first personal computers came on the market, and fields like biotechnology are also advancing rapidly. ", [ Q&A: Nick Carr on 10th anniversary of 'IT Doesn't Matter', BLOG POST: IT Doesn't Matter: What every IT pro needs to know to survive in the cloud era -- Part 1 | Part 2 ], Carr advocated spending less on IT, both to reduce costs and to decrease the risk of buying soon-to-be obsolete equipment and applications. Walk long enough. Carr said IT does n't Matter '' tend be... How do Employee Needs Vary from Generation to Generation and technology is just tool! Much better than some other successful business and technology observers in his article are in. To modify IT a little bit, but for different reasons and in ways. 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